I tried to be a fitbiter, and I failed miserably. I wore it everyday for weeks, and one day I just forgot to put it on – and that was that.
However, even though I lost my motivation, Fitbit never quit on me! I got emails, reminders, and push notifications to keep my hard work up, but I just couldn’t get back into my groove – proving that I am a failed Fitbit consumer.
But what Fitbit have got going is very much the future of marketing and product development: Wearable tech that monitors our daily activities and interacts with other devices.
Now, to be honest, if a marketer could physically follow their target consumer around all day everyday, I am sure they would, as the more information they have on consumers the better! BUT that is just unrealistic. So what can brands do instead? Create a devise that will do all of the hard work for them! Because…
More consumer information = Greater insight for marketing activities and decision-making.
What makes this possible? The Internet of Things!
The Internet of Things, put simply by Jacob Morgan via Forbes, is “the concept of basically connecting any device with an on and off switch to the Internet.”
Marketers can use so many different platforms and products to become more connected and personalised with their consumers, and can include:
- Car voice recognition
- Home appliances (dishwashers, coffee machines)
- Heart rate monitors
- Security systems
So in a world that is rapidly progressing towards greater connectivity and convenience through The Internet of Things, what could the future hold for a brand such as Fitbit?
- Connecting your morning alarm through the Fitbit app that turns on the Fitbit blender to make your morning smoothy?
- A product feature that uses daily mood, as identified by consumers manually through their Fitbit device, to create a daily playlist to keep you motivated throughout the day?
- Shoes that track your daily steps, physical activity, and also acts as scales for consumers to track their weight and muscle percentage daily?
The possibilities are endless!
Do you think that The Internet of Things will become more prominent in our everyday lives? And what wearable devices do you own, OR, what wearable devices would you be willing to wear in the future and why?
Until next time,
Chloe – The Stressaholic xx