Casey Neistat is one of the most popular vloggers on YouTube, with over 4 million subscribers, and recent video views of 2+ million! Now that is what I call #winning at YouTube!
Most people, including myself, would think that someone as successful as Casey would definitely be getting paid for all of his content – the misconception being the basis of what they are being paid for.
In all honesty, I thought YouTube paid YouTubers per view and per subscriber, and boy was I oh so very wrong.
It turns out that in order for YouTubers to monetize their videos they have to go through AdSense.
AdSense is an advertising placement service that website owners and YouTubers can use in order to earn money – through displaying targeted ads on their content. So when you see an ad pop up while you are watching a video, that is good old Google targeting you (which is when you instantly regret Googling super weird stuff!)
So through AdSense YouTubers can display ads, which is how they earn their money.
But there is not only one advertising monetisation option- YouTubers have two major options, as highlighted by Video Power Marketing.
OPTION 1: Cost Per Click (CPC)
With this option, brands pay for the amount of clicks their ad gets. If the viewer doesn’t click the ad, the content creator doesn’t get paid for it.
OPTION 2: Cost Per View (CPV)
This option pays YouTubers based on the amount of views an ad gets – however; the ad must be viewed for at least 30 second and/or half of the ads length.
So now we know a little more about how monetisation and YouTube works, lets go back to one of my favourite and highly successful YouTubers, Casey Neistat.
Casey, a New York residing daily vlogger and film maker gives viewers a taste of his daily life hanging out around New York, working with celebs such as Karlie Kloss and travelling all over the world. Just your average Joe – NOT!
As I previously highlighted, Casey’s videos and subscribers are in the millions, and because of this, would be a highly valuable asset for a business to try and make money on through advertising. This too could be said for Philip DeFranco and Jenna Marbles + So many more! – highly popular YouTubers with loyal and targeted followings.
So what can businesses do with CPC and CPV advertising to increase brand engagement?
Well, knowing that these YouTubers have loyal followings, brands could use these viewerships to their advantage – each YouTube influencer having an abundance of views on their videos each and every day!
Because of this, brands can ensure they are reaching out to a specific profile and volume of viewers; generating vast amounts of awareness to that targeted audience, even if the ad is not clicked or watched for its entirety!
Some other great reasons to use CPV and CPC YouTube advertising?
- It is highly targeted by Google AdSense.
- You don’t have to pay for the ad spot until it has been clicked or viewed for the specific time by the viewer.
- You can measure your return on investment to see how effective your ads are.
Now knowing brands and AdSense via Google are looking out for good content and strong followings to place advertising, what can YouTubers and content creators do to make sure their videos are getting the most out of their monetisation?
Some targeted key words are more valuable then others, therefore, advertisers are willing to pay more for them.
For instance, the words “Car Reviews” may be viewed as more valuable for a car dealership or brand due to the ROI being higher – those key words potentially targeting people more open and willing to buy a car.
In addition, creating new content frequently can ensure you get the most monetisation out of your videos – as the more you make, the higher the chance of a greater income stream.
So if you are planning on starting a monetised YouTube channel, I would definitely use these tips along with your understanding of CPC and CPV to your advantage, as…
YouTube advertising is here to stay!
Do you have a favourite YouTuber? What types of ads do you normally see before their videos start?
Until Next Time,
Chloe – The Stressaholic xx